The following organisations and individuals have generously donated services to the Lions’ Den 2018 winner and finalists in certain instances. The total combined value is over $55,000!

The 2019 Prize Pool will be updated January to May 2019

Advisory Board: Quarterly meetings with a group of business advisors, including from The Icehouse to provide further guidance on advancing your idea over the coming 12 months. Equivalent value of $8,000 consulting time.

Digital marketing strategy – A one day work shop plus consultation on developing a Digital Strategy up to the value $5,000 with industry expert Rohan Adarkar at Totally Different.

Logo design and brand positioning with Studio Six - Up to $5,000 of logo design and brand positioning. This would include the entire creative process from mood-boards to final logo output and brand guidelines, along with application on simple collateral such as business cards, letterheads, and email signatures (as applicable).

Web and App development / Search Engine Optimisation (SEO) – Complete content management solution website, App Development (PWA - Progressive Mobile App - the latest big thing from Google in 2018). AppMarket will do a 12 month premium SEO package for the winner of Lions’ Den 2018. Total value is $22,200.

Accounting, tax and financial reporting – Book keeping, accounting, tax and business advisory services to the value of $3,000 with Aimee Yeap from Achieve Accountants.

Legal Services - KempsWeir, Commercial, Property and Trust Lawyers, will provide up to $5000 worth of legal advice and assistance to the winning applicant.

Intellectual Property / Trade Mark advice – The five finalists can meet with AJ Park for up to an hour to consider intellectual property protection and strategy appropriate to their business idea. AJ Park will meet with the finalists to discuss their commercial intentions and discuss whether intellectual property protection can add value to their business. If appropriate, AJ Park can help out with all forms of intellectual property protection, including patents, registered designs, trade marks, copyright, licensing agreements, domain name registrations, trade secrets and know-how. The initial meeting with AJ Park can act as a springboard to help the finalists apply for, and enforce their intellectual property rights around the world. Up to 1 hour consultation each, totalling combined value of $2,000.

Printing – All printing requirements including business cards, labels, posters, flyers, car signage, folders and pull-up banners up to a value $2,000 by Soar Printing.

Telecommunications, Domain and Web hosting - Fonebox to provide telecommunications consultation – broadband, calling & set-up, website & domain name and website build with ecommerce enabled up to a value of $2,500.

Photography – consultation and one day professional photoshoot with Kirsty Harkness of TigerTiger to value of $2,400.

Banking and Finance – For the winner - Access to a specialist Business Banker that best fits the industry of the potential winner, 6 Free visits to one of our BNZ Partners Centres that are located nationwide, invitation to BNZ networking events, access to specialist BNZ Economic research (covering financial markets, currency research and the economy- specialist industry research), and membership to BNZ Business Essentials ( provides access to services and offers from some of NZ’s leading businesses, to help save time and money. For other finalists - BNZ will offer access to a specialist Business Banker to give advice on all banking needs.